International Key-Account-Management-Teams : Koordination und Implementierung aus der Perspektive des Industriegütermarketing
vorgelegt von Dirk Zupancic
| Year of publication: |
2001
|
|---|---|
| Authors: | Zupancic, Dirk |
| Subject: | Investitionsgütermarketing | Internationales Marketing | Kundengruppenmanagement | Teamwork | Integriertes Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 278 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss. Nr. 2536, 2001 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004682118