International luxury brand strategy
Pierre Xiao Lu
| Year of publication: |
2022
|
|---|---|
| Authors: | Lu, Xiao |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 241 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-138-61483-3 ; 978-1-138-61484-0 ; 978-0-429-46388-4 |
| Other identifiers: | 10.4324/978-0-429-46388-4 [DOI] |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997486