International market entry modes : the case of Chinese pharmaceutical companies
Year of publication: |
2015
|
---|---|
Authors: | Zhao, Jingyuan |
Published in: |
Organizational innovation and IT governance in emerging economies. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-7332-8. - 2015, p. 225-253
|
Subject: | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Ressourcenorientierter Ansatz | Resource-based view | Pharmaindustrie | Pharmaceutical industry | China |
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