International market segmentation
Year of publication: |
1972
|
---|---|
Authors: | Wind, Yoram ; Douglas, Susan P. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 6.1972, 1, p. 17-25
|
Publisher: |
MCB UP Ltd |
Subject: | Market segmentation | International marketing | Operational research |
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