International marketing adaption versus standardisation of multinational companies
Year of publication: |
2009
|
---|---|
Authors: | Vrontis, Demetris ; Thrassou, Alkis ; Lamprianou, Iasonas |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 26.2009, 4/5, p. 477-500
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Standardisierung | Standardization | Marketingmanagement | Marketing management |
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