International marketing : an Asia-Pacific perspective
Richard Fletcher & Linden Brown
| Year of publication: |
2005 ; 3rd ed.
|
|---|---|
| Authors: | Fletcher, Richard ; Brown, Linden |
| Publisher: |
Frenchs Forest, NSW : Pearson Education Australia |
| Subject: | Internationales Marketing | International marketing | Wettbewerbsstrategie | Competitive strategy | Asiatisch-pazifischer Raum | Asia-Pacific region |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 832 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-7339-7003-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003681147