International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward
Year of publication: |
2005
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Authors: | Cavusgil, S.Tamer ; Deligonul, Seyda ; Yaprak, Attila |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 13.2005, 4, p. 1-27
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