International marketing capabilities development : the role of firm cultural intelligence and social media technologies
Year of publication: |
2022
|
---|---|
Authors: | Hazzam, Joe ; Wilkins, Stephen |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 3, p. 325-341
|
Subject: | Internationales Marketing | International marketing | Social Web | Social web | Unternehmenskultur | Corporate culture | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelles Marketing | Cross-cultural marketing | Unternehmenserfolg | Firm performance | Ausländische Tochtergesellschaft | Foreign subsidiary | Vereinigte Arabische Emirate | United Arab Emirates |
-
Kaltenhäuser, Yasmin, (2018)
-
Reineke, Anna, (2015)
-
Schugk, Michael, (2014)
- More ...
-
Doctoral publishing as professional development for an academic career in higher education
Wilkins, Stephen, (2021)
-
Hazzam, Joe, (2023)
-
Wilkins, Stephen, (2023)
- More ...