International Marketing : Cases form Malaysia

Sieh Lee Mei Ling

This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.

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Year of publication:	1985
Authors:	Lee Mei Ling, Sieh
Publisher:	Singapore : ISEAS Publishing
Subject:	Internationales Marketing \| International marketing \| Malaysia \| 1980
Description of contents:	Description [degruyter.com] ; Description [degruyter.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Forschungsbericht
Language:	English
Notes:	Mode of access: Internet via World Wide Web Frontmatter -- ; Contents -- ; CASE REFERENCE TABLE -- ; Preface / Ling, Sieh Lee Mel -- Case 1. Sin Fatt Frozen Foods Sdno Bhdo (Part I): Pricing for International Markets -- ; Case 2. Sin Fatt Frozen Foods Sdno Bhdo (Part II): Anticipating Sans by Importing Countries -- ; Case 3. Seri Chempaka Sdno Bhdo: Exporting to Absorb Excess Capacity -- ; Case 4. Sleek Cane Sdno Bhdo (Part 1): Strengthening International Marketing Activities Through Expansion -- ; Case 5. Sleek Cane Sdno Bhdo (Part II): Segmenting the Target Market in Canada -- ; Case 6. Sleek Cane Sdno Bhdo (Part III): Hedging Against International Financial Risks -- ; Case 7. Sedap (Malaysia) Sdno Bhdo (Part I): Improving the Product of an Overseas Subsidiary -- ; Case 8. Sedap (Malaysia) Sdno Bhdo (Part II): Positioning and Promoting Internationally -- ; Case 9. Anggerik Sdno Bhdo (Part I): Analysing Decline in Export Sales -- ; Case 10. Anggerik Sdno Bhdo (Part II): Planning for New International Distribution Strategy In English
ISBN:	978-981-4379-04-5 ; 978-9971-988-03-6
Other identifiers:	10.1355/9789814379045 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014488948