International marketing
Year of publication: |
1971 ; Rev. ed
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Authors: | Cateora, Philip Rene ; Hess, John Milton |
Publisher: |
Homewood : Irwin Georgetown/Ont : Irwin-Dorsey |
Subject: | Aussenwirtschaftstheorie | Aussenwirtschaft | Markt | Wirtschaftsunion | Zollunion | Absatz | Unternehmung ausländische | Internationales Marketing |
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Hess, John M., (1966)
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International trade & investment : theory, policy, enterprise
Root, Franklin R., (1973)
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Multinational and comparative marketing
Root, Franklin R., (1971)
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Cateora, Philip Rene, (1979)
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Readings in marketing : the qualitative and quantitative areas
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