International marketing in an enlarged European Union: Some insights into cultural heterogeneity in Central Europe
Year of publication: |
2008
|
---|---|
Authors: | Skinner, Heather ; Kubacki, Krzysztof ; Moss, Gloria ; Chelly, David |
Published in: |
Journal for East European Management Studies. - Mering : Rainer Hampp Verlag, ISSN 0949-6181. - Vol. 13.2008, 3, p. 193-215
|
Publisher: |
Mering : Rainer Hampp Verlag |
Subject: | International Marketing | segmentation | EU enlargement | identity |
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