International marketing in the network economy : a knowledge-based approach
Florian Kohlbacher
| Year of publication: |
2007
|
|---|---|
| Authors: | Kohlbacher, Florian |
| Publisher: |
Basingstoke, Hampshire [u.a.] : Palgrave Macmillan |
| Subject: | Internationales Marketing | International marketing | Wissenstransfer | Knowledge transfer | Unternehmensnetzwerk | Business network | Welt | World | Multinationales Unternehmen | Wissensmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 254 S. graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-51570-3 ; 978-0-230-51570-3 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003469988