International Marketing – Into the 1990s

A review of trends and developments in international marketing including the business environment; Europe and 1992; and global marketing.

Year of publication:	1989
Authors:	McDonald, Malcolm
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 7.1989, 9/10, p. 10-16
Publisher:	MCB UP Ltd
Subject:	International marketing \| Marketing \| Global marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001054 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946812