International Marketing Management
by Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander
| Alternative title: | Internationales Marketingmanagement |
|---|---|
| Year of publication: |
[2023]
|
| Authors: | Berndt, Ralph ; Fantapié Altobelli, Claudia ; Sander, Matthias |
| Publisher: |
Berlin : Springer Gabler |
| Subject: | International Human Resource Management | International Marketing-Controlling | International marketing tools | International marketing organization | International market research | International markets | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Extent: | 1 Online-Ressource (XIV, 608 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | English |
| Notes: | This book is a translation of the original German edition "Internationales Marketingmanagement" by Berndt, Ralph, published by Springer-Verlag GmbH, DE in 2020. |
| ISBN: | 978-3-662-66800-9 ; 978-3-662-66799-6 ; 978-3-662-66801-6 |
| Other identifiers: | 10.1007/978-3-662-66800-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282812