International marketing, strategic orientations and business success
| Year of publication: |
2012
|
|---|---|
| Publisher: |
Bradford : Emerald |
| Subject: | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
| Extent: | S. 340 - 441 graph. Darst. |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661300