International marketing strategies in industrial clusters : insights from the Southern Hemisphere
Year of publication: |
2014
|
---|---|
Authors: | Felzensztein, Christian ; Stringer, Christian ; Benson-Rea, Maureen ; Freeman, Susan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 837-846
|
Subject: | Industry clusters | International marketing strategies | Wine industry | Southern Hemisphere | Latin America | Australia | New Zealand | Chile | Argentina | Regionales Cluster | Regional cluster | Argentinien | Internationales Marketing | International marketing | Neuseeland | Lateinamerika | Australien | Weinbau |
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