International marketing strategy : analysis, development and implementation
Isobel Doole and Robin Lowe
| Year of publication: |
2004 ; 4. ed.
|
|---|---|
| Authors: | Doole, Isobel ; Lowe, Robin |
| Publisher: |
London [u.a.] : Thomson Learning |
| Subject: | Export marketing | Management | Case studies | Internationales Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 445 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-84480-025-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004445230