International marketing strategy : analysis, development and implementation
Chris Phillips, Isobel Doole and Robin Lowe
| Year of publication: |
1994
|
|---|---|
| Authors: | Phillips, Chris ; Doole, Isobel ; Lowe, Robin |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Internationales Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 508 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-415-08984-0 ; 0-415-08985-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004197582