International marketing strategy in the retail banking industry : the case of ICICI Bank in Canada
Year of publication: |
2008
|
---|---|
Authors: | Neilson, Leighann C. ; Chadha, Megha |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 3, p. 204-220
|
Subject: | Privatkundengeschäft | Personal banking | Indisch | Indian | Internationaler Markteintritt | International market entry | Zielgruppe | Target group | Kanada | Canada |
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