International marketing ; strategy, planning, market entry & implementation
Roger Bennett
| Year of publication: |
1995
|
|---|---|
| Authors: | Bennett, Roger |
| Publisher: |
London : Kogan Page |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markteintritt | Market entry | Internationaler Markteintritt | International market entry |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 368 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-1337-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000533961