International master franchise agreements : an investigation of control from operational, relational and evolutionary perspectives
Maureen Brookes; Angela Roper
| Year of publication: |
2011
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|---|---|
| Authors: | Brookes, Maureen ; Roper, Angela |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 7/8, p. 1253-1276
|
| Subject: | Franchising | Globalisierung | Globalization | Kontrolle | Control | USA | United States | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267021