International opportunity identification in the internationalisation of the firm
Year of publication: |
2015
|
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Authors: | Muzychenko, Olga ; Liesch, Peter Wayne |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 50.2015, 4, p. 704-717
|
Subject: | International opportunity identification | Internationalisation process | Self-efficacy | Intention | Theory of planned behaviour | Multinationales Unternehmen | Transnational corporation | USA | United States | Internationaler Markteintritt | International market entry | Globalisierung | Globalization |
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