International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Year of publication: |
2012
|
---|---|
Authors: | Kraft, Patricia ; Dowling, Michael ; Helm, Roland |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 8.2012, 3, p. 293-315
|
Subject: | KMU | SME | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Deutschland | Germany |
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