International product strategies: an integrative framework
Year of publication: |
2003
|
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Authors: | Aulakh, Preet S. |
Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84064-946-1. - 2003, p. 245-260
|
Subject: | Produktivität | Productivity | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
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