International relationship management during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Year of publication: |
2023
|
---|---|
Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Thrassou, Alkis ; Vrontis, Demetris |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 1263-1294
|
Subject: | Artificial intelligence | COVID-19 | Global knowledge management | International relationship management | MNE leadership support | Social CRM | Social distancing | Coronavirus | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Wissensmanagement | Knowledge management | Soziale Beziehungen | Social relations | Epidemie | Epidemic |
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