International servitization : theoretical roots, research gaps and implications
Year of publication: |
2023
|
---|---|
Authors: | Bıçakcıoğlu-Peynirci, Nilay ; Morgan, Robert |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 2, p. 338-364
|
Subject: | Boundary conditions | Industrial services | International | Resource-based view | Servitization | Ressourcenorientierter Ansatz | Leistungsbündel | Bundling strategy | Unternehmensdienstleistung | Business services | Industrie | Manufacturing industries | Welt | World |
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