International sports marketing : principles and perspectives
ed. by André Bühler and Gerd Nufer. With contributions by André Bühler
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Bühler, André W. (ed.) ; Nufer, Gerd (ed.) |
| Publisher: |
Berlin : Erich Schmidt Verlag |
| Subject: | Sportmarketing | Sports marketing | Sportmanagement | Sport management | Internationales Marketing | International marketing | Welt | World | Sport | Marketing | Internationales Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 400 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | Sportmanagement : SPM. - Berlin : Erich Schmidt, ISSN 2190-216X, ZDB-ID 2557725-6. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Zusätzliches Online-Angebot unter ESV.info/9783503141418. - Literaturangaben Enth. 15 Beitr. |
| ISBN: | 3-503-14141-3 ; 978-3-503-14141-8 ; 978-3-503-14142-5 |
| Classification: | Sport, Sportwissenschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013446625