International Tourism Market Segmentation Based on Consumer Behavior
Year of publication: |
2010
|
---|---|
Authors: | DUMITRESCU, Luigi ; VINEREAN, Simona |
Published in: |
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT. - Facultatea de Management. - Vol. 11.2010, 5, p. 757-763
|
Publisher: |
Facultatea de Management |
Subject: | consumer behavior | purchase decision making | market segmentation | primary research |
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