Extent:
XXI, 322 S.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Language: German
Thesis:
Zugl.: Mannheim, Univ., Diss., 1998
ISBN: 3-8244-6833-6
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10009005951