Internationale Marketingstrategien in der deutschen Brauwirtschaft
Thomas Marx
| Year of publication: |
1998
|
|---|---|
| Authors: | Marx, Thomas |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Brauerei | Brewery | Internationaler Markteintritt | International market entry | Industrieökonomik | Industrial organization | Erfolgsfaktor | Success factor | Deutschland | Germany | Internationales Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 333 S. graph. Darst. 21 cm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Wien, Wirtschaftsuniv., Diss., 1996 |
| Notes: | Literaturangaben kart. : DM 98.00 (freier Pr.) |
| ISBN: | 3-631-32882-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000643190