Internationale Unternehmensführung : Innovation, globale Effizienz, differenziertes Marketing
Christopher A. Bartlett; Sumantra Ghoshal. Aus dem Engl. von Karlheinz Dürr ...
| Alternative title: | Managing across borders <dt> Managing across boarders <dt.> |
|---|---|
| Year of publication: |
1990
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| Authors: | Bartlett, Christopher A. ; Ghoshal, Sumantra |
| Other Persons: | Dürr, Karlheinz (contributor) |
| Publisher: |
Frankfurt am Main [u.a.] : Campus-Verl. |
| Subject: | Multinationales Unternehmen | Transnational corporation | Management | Theorie | Theory | Internationales Management |
| Description of contents: |
Christopher A. Bartlett/Sumantra Ghoshal: Internationale Unternehmensführung. Campus Verlag, Frankfurt/New York 1990, 279 Seiten, 78 DM
Table of Contents [gbv.de]
; Description [gbv.de]
|
| Extent: | 279 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 270 - 274 |
| ISBN: | 3-593-34328-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000087872