Internationale Unternehmensführung : Innovation, globale Effizienz, differenziertes Marketing
Christopher A. Bartlett ; Sumantra Ghoshal
| Alternative title: | Managing across borders <dt.> |
|---|---|
| Year of publication: |
1990
|
| Authors: | Bartlett, Christopher A. ; Ghoshal, Sumantra |
| Publisher: |
Frankfurt/Main [u.a.] : Campus-Verl. |
| Subject: | Internationales Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 279 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus d. Engl. übers. |
| ISBN: | 3-593-34328-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004074546