Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Michael Streich
| Year of publication: |
1997
|
|---|---|
| Authors: | Streich, Michael |
| Publisher: |
Heidelberg : Physica-Verl. |
| Subject: | Internationales Marketing | International marketing | Werbung | Advertising | Kosten | Costs | Theorie | Theory | Welt | World | Marketingmanagement | Marketing management | Werbeplanung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 223 S. graph. Darst. 24 cm |
|---|---|
| Series: | Wirtschaftswissenschaftliche Beiträge. - Heidelberg : Physica-Verl., ISSN 1431-2034, ZDB-ID 1025497-3. - Vol. 133 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 1996 |
| Notes: | Literaturverz. S. [210] - 223 |
| ISBN: | 3-7908-0980-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000602806