Internationales Automobilmarketing : Wettbewerbsvorteile durch marktorientierte Unternehmensführung
Reinhard Hünerberg ... (Hrsg.)
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Hünerberg, Reinhard (ed.) ; Heise, Gilbert (contributor) ; Hoffmeister, Mike (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Kfz-Markt | Automotive market | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Deutschland | Germany | Welt | World | Theorie | Theory | Kraftfahrzeugindustrie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 733 S. Ill., graph. Darst. zahlr. Tab. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German ; English |
| Notes: | Beitr. teilw. dt., teilw. engl. Enth. 31 Beitr. brosch. : ca. DM 148.00 |
| ISBN: | 3-409-12156-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014272767