Internationales Corporate-Brand-Management : das Beispiel Henkel ; [Fallstudie]
Bernhard Swoboda, Judith Giersch und Ernst Primosch
| Alternative title: | International corporate brand management : the Henkel example ; [case study] |
|---|---|
| Authors: | Swoboda, Bernhard ; Giersch, Judith ; Primosch, Ernst |
| Publisher: |
Düsseldorf : Henkel |
| Subject: | Henkel-KGaA | Corporate Identity | Markenpolitik |
| Published items: |
1 hits in USB Köln Online Catalogue BWL
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| Type of publication: | Book / Working Paper |
|---|---|
| Language: | German ; English |
| Notes: | Parallelt.: International corporate brand management |
| Source: |
Persistent link: https://www.econbiz.de/10008757032