Internationales Marketing : Entwicklung einer Konzeption mit Praxisbeispielen
Year of publication: |
1995
|
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Authors: | Quack, Helmut |
Publisher: |
München : Vahlen |
Subject: | Internationales Marketing | International marketing | Theorie | Theory | Deutschland | Germany |
Description of contents: | Table of Contents [gbv.de] |
Extent: | X, 224 S. Ill., graph. Darst. 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | German |
Notes: | Literaturverz. S. [215] - 220 |
ISBN: | 3-8006-1984-9 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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