Internationales Marketing-Management : ein markenorientierter Ansatz
Heribert Meffert; Christoph Burmann; Christian Becker
| Year of publication: |
2010 ; 4., vollst. überarb. Aufl.
|
|---|---|
| Authors: | Meffert, Heribert ; Burmann, Christoph ; Becker, Christian |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Marketingmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | 297 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [271] - 294 |
| ISBN: | 3-17-016923-8 ; 978-3-17-016923-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008699444