Internationales Marketing und Internationales Innovationsmanagement
Year of publication: |
[2017]
|
---|---|
Authors: | Popp, Rebecca |
Published in: |
Internationale Betriebswirtschaft. - Konstanz : UVK Verlagsgesellschaft mbH, ISBN 3-86764-754-2. - 2017, p. 195-217
|
Subject: | Internationales Marketing | International marketing | Innovationsmanagement | Innovation management | Internationaler Markteintritt | International market entry | Erfolgsfaktor | Success factor | Internationale Betriebswirtschaftslehre | International business research |
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