Internationalisation at home : exploiting the potential on the non-nationals' and expatriates' community
Year of publication: |
2015
|
---|---|
Authors: | Jaklič, Andreja ; Karageorgu, Paraskevi |
Published in: |
Entrepreneurial business and economics review : EBER. - Kraków, ISSN 2353-883X, ZDB-ID 2776185-X. - Vol. 3.2015, 4, p. 49-72
|
Subject: | internationalisation at home | international strategy | expatriates' community | market segmentation | cross-national consumer | Multinationales Unternehmen | Transnational corporation | Auslandsaufenthalt | Expatriate assignment | Globalisierung | Globalization | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries |
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