Internationalisation by business services : a methodological critique of foreign-market entry-mode choice
P. N. O'Farrell ; L. Moffat ; P. A. Wood
| Year of publication: |
1995
|
|---|---|
| Authors: | O'Farrell, Patrick N. |
| Other Persons: | Moffat, L. A. (contributor) ; Wood, Peter A. (contributor) |
| Published in: |
Environment & planning. - London : Sage, ISSN 0308-518X, ZDB-ID 750312-X. - Vol. 27.1995, 5, p. 683-697
|
| Subject: | Leistungsbündel | Bundling strategy | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001180776