Internationalisation of retail firms : state of the art after 20 years of research
Year of publication: |
2009
|
---|---|
Authors: | Swoboda, Bernhard ; Zentes, Joachim ; Elsner, Stefan |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 5.2009, 2, p. 105-126
|
Subject: | Handelsforschung | Retail research | Einzelhandel | Retail trade | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Bibliometrie | Bibliometrics | 1987-2008 |
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