Internationalisation of the Spanish fashion brand Zara
Year of publication: |
2009
|
---|---|
Authors: | Lopez, Carmen ; Ying, Fan |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 2, p. 279-296
|
Subject: | Zara <La Coruña> | Textilindustrie | Textile industry | Mode | Fashion | Internationales Marketing | International marketing | Markteintritt | Market entry | Spanien | Spain |
-
Catalán, Jordi, (2013)
-
Nigro, Giampiero, (2022)
-
Zara : globale Mode zu lokalen Preisen
Schmid, Stefan, (2007)
- More ...
-
The influence of a country’s brands and industry on its image
Lopez, Carmen, (2020)
-
Developing effective social media messages : Insights from an exploratory study of industry experts
Majid, Sarhang, (2019)
-
Gotsi, Manto, (2011)
- More ...