Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Year of publication: |
2014
|
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Authors: | Pontiggia, Andrea ; Vescovi, Tiziano |
Published in: |
The globalisation of Chinese business : implications for multinational investors. - Oxford : Chandos Publ., ISBN 1-84334-768-7. - 2014, p. 97-121
|
Subject: | marketing strategy | organisation design | international management | organisational structures | international business | medium-size enterprises | KMU | SME | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Globalisierung | Globalization | Auslandsinvestition | Foreign investment | Organisationsstruktur | Organizational structure | China | Internationaler Markteintritt | International market entry | Internationales Management | International management |
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