Internationalisation through franchising : the Parfois case study
Rosa Forte; Joao Carvalho
| Year of publication: |
2013
|
|---|---|
| Authors: | Forte, Rosa ; Carvalho, Joao |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 5, p. 380-395
|
| Subject: | Globalisierung | Globalization | Franchising | Internationaler Markteintritt | International market entry | Textilhandel | Textile distribution | Mode | Fashion | Accessoires | Accessories | Portugal |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009767790