Internationalization and Entry Modes: A Multitheoretical Framework and Research Propositions
Year of publication: |
2003
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Authors: | Malhotra, Naresh K. ; Agarwal, James ; Ulgado, Francis M. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 11.2003, 4, p. 1-5
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