Internationalization and performance of retail firms : a Bayesian dynamic model
Year of publication: |
2012
|
---|---|
Authors: | Assaf, A. Georges ; Josiassen, Alexander ; Ratchford, Brian Thomas ; Barros, Carlos Pestana |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 2, p. 191-205
|
Subject: | Einzelhandel | Retail trade | Unternehmenserfolg | Firm performance | Internationaler Markteintritt | International market entry | Kosten-Nutzen-Analyse | Cost-benefit analysis | Bayes-Statistik | Bayesian inference |
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