Internationalization knowledge : what, why, where, and when?
Year of publication: |
2013
|
---|---|
Authors: | Fletcher, Margaret ; Harris, Simon ; Richey, Robert Glenn <Jr.> |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 3, p. 47-71
|
Subject: | knowledge management | internalization | market entry | market development | interorganizational strategy | Wissensmanagement | Knowledge management | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization |
-
Surviving "Custo Brasil" : the role of knowledge in overcoming the obstacles to investing in Brazil
Sekula, Daniel Rudolf, (2020)
-
Johanson, Jan, (2009)
-
Hilmersson, Mikael, (2015)
- More ...
-
Retrospective and prospective learning : accelerating the internationalization process
Fletcher, Margaret, (2021)
-
Knowledge acqisition for the internationalization of the smaller firm : content and source
Fletcher, Margaret, (2012)
-
Knowledge acquisition for the internationalization of the smaller firm: Content and sources
Fletcher, Margaret, (2012)
- More ...