Internationalization of German firms in the CEE
Year of publication: |
2010
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Authors: | Glowik, Mario ; Smyczek, Slawomir |
Published in: |
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria. - Vienna : Univ. of Economics and Business, Inst. for Internat. Business, ISBN 978-3-9502045-9-9. - 2010, p. 244-253
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Subject: | Deutschland | Germany | Osteuropa | Eastern Europe | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Schätzung | Estimation | Auslandsinvestition | Foreign investment |
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