Internationalization of service industry firms : understanding distinctive characteristics
Year of publication: |
2012
|
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Authors: | Pla-Barber, José ; Ghauri, Pervez N. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 7, p. 1007-1010
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Subject: | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Dienstleistungshandel | Trade in services | Multinationales Unternehmen | Transnational corporation |
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