Internationalization of services: The service exporting decision
| Year of publication: |
1998
|
|---|---|
| Authors: | Winsted, Kathryn Frazer ; Patterson, Paul G. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 12.1998, 4-5, p. 294-311
|